Shop cruelty free

Many people are unaware that hundreds of thousands of animals across the world still endure painful experiments to test cosmetics, toiletries, household products and their ingredients. We aim to drive animal testing out of the cosmetics and household products industries altogether.

In 1996 an international coalition of animal protection groups from Europe and North America, including The IAVS, launched the world's only internationally recognised scheme that enables consumers to easily identify and purchase cruelty free products.


This scheme is known as the Humane Cosmetics Standard (HCS) or Leaping Bunny Scheme. The scheme guarantees that no animal testing has occurred in any part of the productís manufacturing process.

For cruelty free shopping, look for the Leaping Bunny logo next time you shop.

Little Book of Cruelty Free

This pocket-sized guide is produced by the BUAV and contains a list of companies that are approved under the HCS.

Order a free copy of the 'Little Book of Cruelty Free' here
Download a copy of the 'Little Book of Cruelty Free' here

Visit the dedicated website for a full list of all their approved cruelty-free companies.
If you are a company and wish to learn more about the cruelty-free certification programme please email us for more info.

© IAVS. All rights reserved