SHOP CRUELTY FREE

Many people are unaware that hundreds of thousands of animals across the world still endure painful experiments to test cosmetics, toiletries, household products and their ingredients. We aim to drive animal testing out of the cosmetics and household products industries altogether.

In 1996 an international coalition of animal protection groups from Europe and North America, including The Irish Anti-Vivisection Society (IAVS) launched the world's only internationally recognised scheme that enables consumers to easily identify and purchase cruelty free products.

This scheme is known as the Humane Cosmetics Standard (HCS) or
Leaping Bunny Scheme. The scheme guarantees that no animal testing has occurred in any part of the product’s manufacturing process.


Little Book of Cruelty Free
This pocket-sized guide is produced by the BUAV and contains a list of companies that are approved under the HCS.

Order a free copy

Download now


Newest Cruelty Free Companies Added:

  • Superdrug
    Superdrug’s entire own brand toiletries product range now carries the globally recognised leaping bunny logo
  • Argos
    Argos’ own brand make-up and cosmetic product range is now cruelty free

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